In today’s digital age, social media platforms, especially Instagram, have become powerful tools for connecting with like-minded individuals who share your passions and interests. For running enthusiasts, Instagram is a fantastic platform to share your journeys, connect with fellow runners, and inspire others.
While running can often be a solo sport, many wish to find others training for the same events or share similar experiences. Social media provides a great way to do this.
However, growing your Instagram account organically and finding your community can be challenging, especially with the temptation of quick fixes like buying bots or followers. In this blog post, we’ll explore how to find your community and grow your running Instagram organically while staying true to the authentic spirit of the running community.
Start with authentic content
The foundation of organic growth on Instagram begins with creating authentic and engaging content. Nobody wants to see a grid filled with pictures of watches or Strava maps! People are drawn to other people. Share your running experiences, training routines, race-day triumphs, and even those running fails. Genuine content will attract like-minded individuals who appreciate your honesty and dedication to running.
Get Creative with Captions for Better Discoverability
In the ever-evolving landscape of Instagram, captions play a crucial role in search engine optimisation (SEO). Crafting descriptive captions can significantly enhance the discoverability of your content. By incorporating context, insights, and relevant keywords into your captions, you not only captivate your audience but also improve the searchability of your posts. When writing captions, think beyond aesthetics and consider how your words can help users find your content.
Utilise Relevant Hashtags for Broader Reach
Hashtags are essential for expanding your post’s visibility to a broader audience. Focus on hashtags that are relevant to running and your specific niche within the running community. Research popular running hashtags and strategically incorporate them into your posts to reach a wider, engaged audience. Instagram advises using 3-5 hashtags per post, even though you can use up to 30.
How to find relevant hashtags
To find the best hashtags for your Instagram post, start by understanding your target audience and the content of your post. Here’s a quick guide:
- Relevance is Key: Choose hashtags that are directly related to the content of your post. These should reflect the subject, theme, or message you’re conveying.
- Use a Mix: Use a combination of broad and niche hashtags. Broad ones like #run or #running can help you reach a larger audience, while niche ones like #Harrogateparkrun or #manchestermarathon cater to a more specific group.
- Check Popularity: While you want to include some popular hashtags, avoid going solely for the most trending ones, as your post may get buried quickly. Opt for a mix of hashtags with different levels of popularity.
- Size Matters: Pay attention to the size of the hashtag’s community. Smaller communities may yield more engaged followers as your post won’t get lost in a sea of content.
- Location-Based: If your content is location-specific, include relevant location-based hashtags, such as #londonrunning or #yorkshirerunning
- Research Competitors: Look at what hashtags your competitors or influencers in your niche are using. This can give you insights into what works in your industry.
- Use Hashtag Tools: There are many online tools and apps that can help you find relevant hashtags for your content, like Inflact or All-Hashtag.
- Create Custom Hashtags: Consider creating a branded or custom hashtag unique to your brand or campaign. Encourage your followers to use it, which can help you build a community around your content.
- Regularly Update: Instagram’s algorithm evolves, and trends change. Keep revisiting your hashtag strategy and adjust it accordingly to stay effective.
Remember, the ideal number of hashtags may vary, but Instagram allows up to 30 per post. However, it’s essential to prioritise quality over quantity and ensure that every hashtag you use adds value to your content and helps you reach the right audience.
Engage with Your Audience for Community Building
Building a community on Instagram is a two-way street. Respond to comments, initiate conversations, and ask questions to connect with your followers. When someone shares their running achievements or challenges in your comments section, show your support and encouragement. Active engagement will help build a sense of community around your account.
Collaborate with fellow runners
Collaboration is a powerful way to grow your running Instagram organically. Reach out to fellow runners and ask if they’d be interested in doing a joint Instagram Live session, a takeover, or simply a shoutout exchange. These collaborations can introduce your account to a new audience while strengthening your connection within the running community.
Share user-generated content
Encourage your followers to share their running photos and stories using a branded hashtag specific to your account. Share some of these user-generated content posts on your profile (don’t forget to credit). This not only boosts engagement but also makes your followers feel valued and part of your community.
Consistency Is Key for Organic Growth
Consistency in posting is essential for growing your Instagram organically. Create a content schedule and stick to it. Posting regularly keeps your audience engaged and informed about your running journey.
Tell Your Personal Story
Don’t be afraid to share your personal running story. Explain why you started running, your goals, and the challenges you’ve overcome. Sharing your narrative can help others relate to you and your journey, ultimately drawing them into your community.
Leverage Instagram Stories and Reels for Engagement
Instagram Stories and Reels are great tools to showcase your running adventures more dynamically. Share behind-the-scenes moments, quick training tips, or your favourite running spots. These features can help you connect with your audience on a deeper level. Look at using trending sounds on your reels which help grow your Instagram.
Be Patient and Avoid Quick Fixes
Growing your running Instagram organically takes time. Avoid the temptation to buy bots or followers; they’ll only lead to fake engagement and hinder genuine community growth. It also makes you look a bit of a wally – you may as well be having a conversation with a room full of cardboard cutouts! 🤖😄 Stay patient and committed to your authentic approach, and you’ll see your community grow over time.
Avoid the Follow/Unfollow Tactic
This tactic may seem like a quick fix to boost your numbers but can harm your reputation. Authentic growth on Instagram comes from meaningful interactions, valuable content, and building real relationships. Focus on creating compelling content and engaging with your followers genuinely for sustainable growth.
Analyse and Adapt Your Strategy
Regularly review your Instagram insights to understand which posts and strategies work best. Adapt your content and engagement techniques based on what resonates with your audience. Continuous improvement is key to sustained growth.
Building a Genuine Running Community on Instagram
Remember that the running community is all about support, it’s easy to spot the fakes! Stay true to those values as you build your Instagram presence. Happy running, and may your Instagram account reflect the passion and dedication you bring to your runs!
I hope you find these tips helpful – if you want to give me a follow you can find me here.
