Empowering Women to Run with Confidence

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Why women over 40 are influencing the future

I read something last week that struck a chord with me. It stated, “Among influencers over 40, 59.09% feel they are treated differently based on age.” This statistic is eye-opening, especially when pricing reports indicate that influencers aged 18-39 earn 144% more than their counterparts over 40. The Influencer Pricing Report for 2024 highlights the …

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The KUDOS RUN at Go Outdoors York 

Last weekend, I popped down to Go Outdoors in York for the launch of the KUDOS RUN. With Triathlete Jonny Brownlee and TV personality Helen Skelton, we led around 300 runners on a run starting from the store at Vangarde Shopping Park! What’s the KUDOS RUN? KUDOS RUN is part of Go Outdoors’ brand-new running …